Executive summary
Polymagnet's store is, surprisingly, more ready for transactional AI agents than for answer engines or classic search. It ships a full modern commerce-agent stack — agents.md, a Universal Commerce Protocol endpoint, and an agent-discovery sitemap — which most Shopify stores lack. But the human-and-LLM content layer is weak: title tags carry a redundant doubled brand on every page, many product pages use a bare SKU number as the title, H1, and meta description (product 1000319's title, H1, and meta are all literally "1000319"), function collections have no intro copy, Product JSON-LD is present on some products but missing on others, and no FAQPage/Organization/BreadcrumbList schema appears anywhere.
The single biggest opportunity: make every page lead — in its title, H1, and the first sentence — with the function a buyer is searching for ("self-aligning magnet," "twist-release latch," "advanced multipole magnet") instead of a SKU code, and add short answer-first definition blocks to the function collections. That one shift feeds search, answer engines, and the agent layer the site already built.
Terminology: lead with "advanced multipole magnets" (Tim's term); "coded / programmable / smart / Polymagnet" are aliases, never the headline.
| Page / scope | Issue (verified) | Recommended change | Impact / effort |
|---|---|---|---|
| All product pages | Many products use a bare SKU as title, H1, and meta (verified on product 1000319 → all three = "1000319"). Catalog is inconsistent: latch collection does show descriptive titles. | Rewrite each product's SEO title + H1 to lead with the function, SKU trailing. Fill a benefit-shaped meta. e.g. title Self-Aligning Advanced Multipole Magnet — N40, Shear-Resistant Pair (SKU 1000319) | High / L |
| Site-wide title suffix | Every title ends with a doubled brand ("… – Polymagnet – Polymagnet (Correlated Magnetics Research)"); interior pages prepend "Home -" twice. | Set a single clean title suffix; drop "Home -". | High / S |
| Homepage | No meta description. H1 is good. No JSON-LD. | Add a meta description; add Organization + WebSite JSON-LD. | High / S |
| Function collections (latch, spring, align, attach, torque) | Decent H1s but no intro/definitional copy — straight to the grid. The core AEO gap. | Add a 2–3 sentence answer-first intro + a short FAQ to each, with FAQPage schema. | High / M |
| Product JSON-LD | Inconsistent: present on the demo kit (offers, price, availability) but absent on product 1000319. | Ensure every product template emits Product schema with offers (price, currency, availability) and sku. | High / M |
| Apex vs www | polymagnet.com refused all connections; www served everything. Risk of a canonical/indexing split or broken redirect. | Verify the apex 301-redirects to the canonical host and that it's the host in canonical tags + sitemap. | High / S |
| Magnetizers / machinery | The page exists (Polydesk, Polylab, Polymag 6.2 + a video) but is thin: no specs, prices, individual pages or schema. Confirms Tim's concern — under-built, not absent. | Build it out into a hub + one indexable page per unit (outline below). | High / L |
| Breadcrumbs | No BreadcrumbList schema on product/collection pages. | Add BreadcrumbList JSON-LD (Home › Collection › Product). | Med / S |
| Blog ("Polymagnet University") | Content is stale (events dated 2025) and press-recap; no links to the matching function collections. | Refresh events; add 3–4 original evergreen explainers, each linked to its collection. No republishing of outlets' text — original summaries + outbound links only. | Med / M |
| /collections/all | H1 just "Products"; no intro, no meta. | Rename H1 to Advanced Multipole Magnets — Full Catalog, add intro + meta. | Med / S |
| Image alt text | Generic/typo'd ("Box with miscellanious polymagnet demos"). | Rewrite alt text to describe function + product. | Low / M |
| Internal linking | Education content doesn't link to the function collections that deliver each behavior. | Add contextual links: every align/latch/spring/torque mention → its collection. | Med / M |
Keep the URL /pages/magnetizers as a hub, add one indexable child page per unit, cross-linked from the nav and homepage.
/pages/magnetizer-polydesk, -polylab, -polymag-62 — each with H1 = system + function, specs, the demo video, a lead CTA, links back to the hub.This turns "machinery" from one thin orphan page into a cluster that can rank for "coded magnet magnetizer," "magnet printing system," "multipole magnetizer."
rel=canonical in view-source (high priority given the apex-vs-www split).