Which magnet material, and why

Before the supplier question comes the material question, and it is usually decided by two things nobody mentions until late: how hot it gets, and whether it lives outdoors. This is the brand-neutral part — the physics is the same whoever makes it.

The five families, side by side

MaterialFormulaStrength Max operating temperatureCostCorrosion
NeodymiumNdFeBStrongest available80 °C standard, up to ~200 °C in high-temperature gradesModeratePoor — almost always plated
Samarium cobaltSmCoStrong — below neodymium250–350 °CHighExcellent — usually needs no plating
AlnicoAlNiCoModerate450–550 °CModerate to highGood
Ferrite (ceramic)SrFe / BaFeLowup to ~250 °CLowestExcellent
Flexible / bondedpolymer-bondedVery lowtypically below 80 °CLowGood
Read the temperature column first. Most specifying mistakes are temperature mistakes. A neodymium magnet that is perfect on the bench will quietly lose strength it never gets back the first time the housing runs hot, and nothing about its appearance will tell you it has happened.

A shorter way to decide

If it stays cool and indoors, use neodymium and pick the grade by how much force you need. If it gets hot, go to samarium cobalt, or alnico if it gets very hot. If it lives outside and the force is modest, ferrite will outlast everything else and cost the least. If it has to bend or be cut to shape, it is flexible sheet and you should not expect much holding force from it.

None of that answers what shape the field should be, which is the part the catalogue deals with — whether the magnet should hold, align, latch, spring or release.

Tell us the conditions and we will narrow it down